Founders Lessons Learned - Part 8: Marketing

1. Post go live phase, you might need to give your product/project for free or with minimal cost, just make sure in the agreement this can turn to your benefit when your idea proves it is worth the money.
2. Techniques for spreading your idea:
1. Hire a small Press Release company.
2. Word of mouth.
3. Talking to journalists (They are always looking for something new).
4. Press tour.
5. Through the product you are actually selling, by having some link to main site, or encouragement for sign-up, …
6. Viral marketing